Evaluating your bottom line goes beyond how much money is in your bank account. It requires an accurate analysis of business activities to gain an insightful look at your business profitability. In fact, a profitable business can still go under if cash flow is not good. So we need to look at both profits and cash flow. In this video, Seth David (@nerdenterprises) illustrates 4 ways to measure profitability with margin ratios, break-even analysis, ROA (Return on assets) calculation, and ROI (Return on investments) calculation. Watch for actionable tips on how to increase your business profitability.