The right pricing strategy can help convince your audience to purchase, reflect your brand value, differentiate from your competition, and give customers confidence in your service or product. To get this right, it’s critical to use financial reporting and insights to guide your decisions. You also need a good understanding of the many different pricing strategies that you can choose from for your product or service. We explore the common pricing strategies in this video, including cost-plus pricing with a fixed markup, economy pricing, and differentiated premium pricing.